In this #DefineStrategy submission, Rex Harrison provides a simple answer speaks to some of the common frustrations about the use and over-use of the term. "Strategy is a big idea with a few general thoughts of how to achieve that idea"Rex Harrison To answer the exam question, I think of strategy as a ‘big idea … Continue reading #DEFINESTRATEGY. The Big Idea
“But why, some say, the moon?”[1] While definitions of strategy vary, few question the value of a strategy to provide a ‘big idea’ and a sense of how an organisation can work towards an aspirational goal. As big ideas go, the President Kennedy’s 1961 proposal that the US commit ‘before this decade is out, of … Continue reading Project Apollo and Strategy as a Conversation
