Project Apollo and Strategy as a Conversation

“But why, some say, the moon?”[1] While definitions of strategy vary, few question the value of a strategy to provide a ‘big idea’ and a sense of how an organisation can work towards an aspirational goal. As big ideas go, the President Kennedy’s 1961 proposal that the US commit ‘before this decade is out, of … Continue reading Project Apollo and Strategy as a Conversation

Information Operations: Marketing for War

The closer you look at Information Operations (IO), the harder it becomes to define. Indeed, so too does the broader information instrument of national power; a component of the ‘DIME’[1] model, as well as many other models used to understand national power. The perceived complexity of IO is often the cause of needless friction in … Continue reading Information Operations: Marketing for War