#DefineStrategy. Strategy would be easy if we got rid of the humans

"Strategy is hard". Jarrod Brook This insight seems trite, but it’s best to be grounded and show a little humility before unpacking what this means. Whilst there are a variety of reasons that make the formulation of strategy difficult, friction is always present due to the fundamentally human nature of strategy. Strategy can seem exceedingly … Continue reading #DefineStrategy. Strategy would be easy if we got rid of the humans

#DEFINESTRATEGY. A narrative that guides

In this #DefineStrategy submission, Jarrod Brook offers his thoughts on how best to do strategy, as well as how best to articulate it. "Strategy is ultimately a narrative that guides our decision making and the execution of campaigns"Jarrod Brook Defining strategy is a very intimidating question, and I am not sure I am as steeped … Continue reading #DEFINESTRATEGY. A narrative that guides